Capitalism is a voracious system eating up and selling back challenges to it’s dominance, but sometimes the gap between lived reality and world of advertising illusion is to close that reality turns round and kicks Capitalism in the arse…take exhibit A:

“It’s every person’s legacy to make the world more to their liking. Now is our time. Go Forth!” So exclaims the brand, go on do it! Now! It’s your time…so er, people did and when 1000s of people rioted and looted Cities across the UK in virtually the same week as the campaign was released those ‘edgy’ images of Levi’s clad youths confronting riot cops didn’t seem to be quite so ‘on message’! As ever the beauty of the Internet, means that we didn’t have to wait for too long for a response that we here at Signs Of Revolt could agree with, so praise goes to go4thREVOLT for this little detourned gem: